What is an OPM?

Real simple, I'm not going to tell you, I want you to tell us what you think an OPM is - as related to the affiliate industry.

Tell us what you think an OPM is/does in the affiliate industry
Name - if you want to share your name
FirstLast
Email
We won't share your email address, just for our information or if we like your answer so much that we want to interview you for a podcast :)
Can we use your comments on our site?*
- Sure you can quote me WITH my name
- You can quote me, but please don't share my name
- My answer is just for Merchant ABCs info and I don't want you to post my answer anywhere