MommyBloggers: Changing the Face of Affiliate Marketing? panel from Affiliate Summit West 2010, which took place January 17-19, 2010 in Las Vegas, NV. An interesting note to this panel is that I posted a request for speakers in HARO to find the bloggers, except for Kim, who I already knew.
Why should merchants watch this video? Because all of the bloggers on this panel get a significant amount of traffic to their blogs and social media accounts. Too many merchants are carte blanche turning down “Mommy Bloggers” and bloggers in general. This is a powerful group of people that probably can hit your target markets. Merchants need to understand that blogs are just another type of website. Instead of turning down a blog automatically, take a look.
There are a very large number of blogs and bloggers that get insane amounts of traffic, more than many “traditional” affiliate websites because bloggers market via word of mouth. Anyone know what the best marketing is? Word of Mouth. Bloggers are the beginning of the trend now being called relationship marketing. Meaning that instead of having a website that is SEO optimized and pulling in new traffic plus is at the mercy of the search engines, these bloggers get backlinks and people develop a loyalty to specific bloggers and buy what they recommend.
- Deborah Carney, CEO, Team Loxly (Moderator)
- Wendy Limauge, Blogger, Sweeties Swag
- Carrie Rocha, President, Pocket Your Dollars
- Kim Rowley, President, Key Internet Marketing, Inc.
- Heather Sokol, Proprietor, Inexpensively
MommyBloggers are involved in many types of monetization strategies for their blogs, affiliate marketing being one, however they aren’t necessarily doing it in the “traditional” ways.
More details on Affiliate Summit at http://www.affiliatesummit.com/
Many thanks to Affiliate Summit for posting the replays of sessions from past summits. Many of these are still very relevant, like this one.
If you are unable to see the video below, please go direct to YouTube and watch it there.