Dave Naffziger of BrandVerity.com joins MerchantABCs hosts Deborah Carney and Vinny O’Hare for an insightful discussion about what merchants need to watch for in their affiliate programs, how they need to define affiliate practices that are allowed or not allowed and how to enforce their affiliate agreements.
Another related podcast is Merchant ABCs #20 – Creating Your Affiliate Agreement
Instead of show notes for this podcast, we have had the podcast transcribed and you can download the pdf here. Transcript of Interview with Dave Naffziger of BrandVerity
While things are always changing, some things in the industry are stable and being aware of what your affiliates are doing is one of those things you need to keep watch over.
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