Podcast: Download (Duration: 42:19 — 38.7MB) | Embed
Merchant ABCs hosts Deborah Carney and Vinny O’Hare joined Kim Salvino and Amy Ely of buy.at to discuss ideas on how merchants can create engaging and efficient affiliate newsletters
Topics include:
· Using subject lines, content and a format that is helpful and appealing to affiliates
· The pros and cons of using HTML vs text, personalizing messaging, and including tracking code
· The importance of understanding legal & illegal practices when communicating with affiliates
Key takeaways:
· Use subject lines that make sense – don’t title “monthly newsletter” when you can include key words that relate to the information in the email
· Consider addressing recipients by name and making the messaging personal
· List main topics at the start of the email to immediately engage recipients on points of interest
· Think about including code (that works!) when mentioning the great creative available for your program – if you have their attention, make their life easier by allowing for a quick copy/paste
· Don’t bother telling affiliates about sales that started yesterday and end tomorrow
· Engage affiliates beyond your program details, ask them what they need from you, share helpful industry stats, discuss topics with them on forums, in social media, etc.
· Include contact details at the close of each email
· Test before you send! Test before you send!!!
Helpful statistics:
· In a recent survey of 7,000+ affiliates from Affiliate Benchmarks, they listed weekly as the most preferred frequency of affiliate program newsletters
· Further, affiliates listed direct personal email, newsletter email, and network email as the top three preferred ways to receive information from advertisers they work with
Websites we recommend:
Merchant Processors
Merchant Advancements
Merchant Account Forums
Find us on Twitter:
Vinny O’Hare
Deborah Carney (a.k.a. Loxly)
Merchant ABCs
Geekcast.fm
Learn more about buy.at:
Visit the buy.at blog
Facebook Fan Page
Twitter: @buyatUS
Thanks to Geekcast.fm for hosting our podcasts, check them out for lots of other great podcasts about affiliate marketing and marketing in general.
