Not enough info provided about products offered.
Some do not pay on time.
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About Merchants
As a new but fast rising website, it is frustrating that some affiliate programs will not even consider allowing you to participate in their program. They don’t seem to look at the trajectory of a website, nor do they ask the questions.
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Bad: I have had merchants on CJ, Shareasale, and GAN automatically decline me without giving me a chance for rebuttal or explanation. I would not mind if the criteria was delineated or summarized either prior to decline or even after rejection. Even a vague summary or what the merchants are looking for would help.
Good: I appreciate merchants who suggest keywords for the items they sell. I appreciate knowing what the popular items are.
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The affiliate community is very sharing and giving. It’s a wonderful industry to be in.
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I like when merchants don’t assume the worst and they contact affiliates about issues before acting.
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Not properly paying attention to the creatives in their program or responding to emails.
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When merchants aren’t available to contact, they don’t reply to emails and there is no place to ask questions or find answers. If I have a problem and I can’t reach someone for answers, it makes it difficult to move forward or work with them.
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My pet peeve about merchants is when they don’t understand the need to deep link to their site.
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I appreciate when a merchant (or OPM) presents their marketing data in an orderly fashion and includes the following: logo banners in all standard sizes using web-safe colors, a detailed marketing description that includes featured brands and value proposition, affiliate manager contact information, and summary data in table format that presents PPC and other policies, top keywords, commission rates, average order size, conversion rate, reasons for reversal, and seasonal trends.
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It irritates me when merchants deny my request to become their affiliate through automatic criteria filters and without contacting me. It tells me the merchant knows zilch about affiliate marketing potential nor do they care to learn.
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